IIID Conversation with Rui Caminha, 1 June 2023, 15:00 UTC

Legal Design for Legal Efficiency

Images of legal documents

Villa is the leading company in Latin America specializing in Visual Law and Legal Design, recognized as the largest and most awarded in this field. Our main goal is to enhance legal communication, making it more efficient for the public and for businesses seeking transparent and accessible relationships with their consumers.

In this presentation, we are delighted to share two of the most iconic projects that mark our journey. We will explore the complete process of ideation, development, and the results achieved. The first project is the “Easy Contract for TIM,” a mobile telecommunications adhesion contract designed to transform store customer experience. We will discuss how we implemented Visual Law and Legal Design techniques in this contract, simplifying the legal content and making it more understandable and user-friendly for TIM’s customers.

The second project we will present is the “Visual Law and Plain Language Handbook,” created for the Court of Justice of Mato Grosso. This handbook was developed with the aim of teaching Brazilian judges the methodology of project creation using Visual Law and clear language. In addition to explaining how the handbook was developed, we will highlight how the implementation of these practices can encourage more effective communication between magistrates and the public, especially in complex legal cases.

During the presentation, we will explore the challenges faced during the development of these projects, as well as the benefits and results achieved. We will share valuable insights on how Visual Law and Legal Design can revolutionize legal communication, making it more accessible, understandable, and, above all, efficient.

Rui Caminha

Introducing Rui Caminha: Lawyer, digital entrepreneur, graduate from the University of São Paulo, currently pursuing a master’s degree at FGV-SP. Founder and CEO of Juristec+, co-founder, and director of Villa – Visual Law Studio. Legal Design lecturer, international presenter, with over 15 years dedicated to legal innovation, and pioneer in the development of technologies and solutions in legal data analytics, legal AI, analytics, and Visual Law.

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