London & Johannesburg
Founder, Human-Centred Designer, Strategist
What is the motivation to work in information design?
Coming from South Africa, where we have 11 official languages and the lowest global functional literacy rate, I am acutely aware of design’s role in communication. I work in information design because of the potential to make an impact on the way individuals and groups make decisions and the potential to change their behaviour to improve their health, well-being, safety and security.
What are you working on at the moment?
In 2021 I founded Studio Fundi, a small human-centred design consultancy. Under the umbrella of the company, I design, develop and launch products and services that offer tangible solutions to real problems. I specialise in creating work at the intersection of Visual Communication and Behavioural Science. I also continue to customise, market and sell FebriSol, the company’s flagship product aimed at helping patients adhere to chronic medication.
What is a project you consider a great example of information design?
My favourite project at the moment is Aravrit, a typographic system that combines Hebrew and Arabic (https://www.aravrit.com). I’m also a huge fan of the wayfinding system at the Barbican Centre in London.
What is your dream project?
FebriSol, which I continue to work on, feels a lot like a dream project as it has the potential to tangibly affect the lives of those living with HIV and other chronic conditions. That said, I am fascinated by the role of design in behavioural medicine so any project in which I could combine those two interests would be very challenging and exciting.