IIID Conversation with Sigitas Gužauskas, 6 July 2023, 15:00 UTC

Photo of Sigitas Guzauskas with "IIID conversations" speech bubble.

Data humanisation

To enhance clarity, information design often simplifies complex real-world phenomena into basic visual representations.

While these graphics are clear, they may not always have the impact needed. Data often contains intriguing narratives and stories that, when uncovered, can be used to create a more engaging and versatile information experience for the audience.

By adding an experiential layer to the dry data, designers can aim to captivate a wider audience and offer a broader range of interpretations.

Introducing Sigitas Gužauskas

Sigitas is a practicing visual communication designer, a researcher, a lecturer and a member of the Lithuanian Design Association. Recently, he completed his doctoral thesis “Explanatory Strategies in Information Design” at Vilnius Academy of Arts.

His research interests focus mainly on information design, exploring images that explain. He designs packaging, exhibitions and infographics, and experiments with information, and data visualizing objects.

Sigitas’ most recent projects are exhibition design for the Energy and Technology Museum (2022), and the Museum of Applied Arts and Design (2023) in Vilnius, Lithuania. He publishes articles on design issues and participates in local and international exhibitions such as the art and designs biennial ‘Travelling Letters’, and the ENTER media festival in Lithuania.

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