By David Sless, Ruth Shrensky
Cover Illustration by Alex Tyers
A New Semiotics is an introductory guide to the field of semiotics.
Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.
We start be asking ‘What is semiotics?’ This book consists, more or less, of our answer. We’ve designed it as a journey towards a new semiotics, scattering bits of an answer as we travel, like Hansel and Gretel lost in the woods. We hope you find a friendly gingerbread house at the end. It was a journey for us, too – we kept discovering things on the way.
David Sless and Ruth Shrensky
Published by Routledge, London, 2023