Information Design

Information designers apply creativity and design thinking to solve complex communication problems, and so to improve every aspect of human life.

When we move around, information design helps us find the way.

signs, maps, timetables

When we buy things, information design helps us to make informed choices and use the things we buy.

catalogues, user manuals

When we pay tax or claim benefits, information design explains how the system works and makes the process run smoothly.

guides, forms

Information design reveals what data means, and it explains how complex systems work.

data visualisation, infographics, financial reports

Information design helps us find information quickly, and understand what we find.

reference books/websites, textbooks

Information design explains laws, regulations and contracts. It helps us understand our rights and responsibilities.

contracts, guides to rights

Information design helps us understand health and healthcare systems. When the pandemic came, it helped experts to explain it and it showed us how to keep each other safe.

health information, medicines information

Information designers often come to the profession from a background in graphic design, illustration or language skills. But many emerge from professions which need to communicate, and add design to their content expertise –  medicine, engineering, law, for example.

Some information designers work for specialist consultancies but many are embedded in organisations that need to communicate complex information – government agencies, transit authorities, manufacturers, publishers, law firms or health institutions. We encourage all to join with the IIID community.