Communication Designer
Pune, India
What is the motivation to work in information design?
Information design sits at the crossroads of language, space, and power. In India, where multiple scripts coexist in public life and civic infrastructure rarely serves all of them equally, the stakes of getting this wrong are not aesthetic. They are political. That is what keeps the work urgent.
What are you working on at the moment?
My current research examines multilingual directional signage across nine Indian metro rail systems, treating them as political communication rather than neutral wayfinding. The work asks who these systems were built for, and who they quietly exclude. Alongside the research, I am also working on wayfinding design projects that try to put some of these ideas into practice in the Indian civic context.
What is a project you consider a great example of information design?
Legible London. It solved a genuinely hard problem: a city with no grid, no coherent historic signage logic, and millions of users who default to the Underground even for short walkable distances. The system worked because it was built around actual pedestrian behaviour rather than designer assumptions. The orientation logic, the fifteen-minute walking radius, the consistent hierarchy across hundreds of touchpoints. It remains one of the most ecologically honest wayfinding projects built at city scale.
What is your dream project?
A unified multilingual wayfinding standard for Indian public infrastructure, one that treats script equity as a structural requirement and not a cosmetic addition. It would need to be developed with communities rather than handed down from institutions. That work does not yet exist. Someone has to start it.