Michael is an information designer focused on helping people make sense of their world.
His 20 years of experience span strategic design, information design, brand strategy, and identity design for a variety of clients in health care, life sciences, finance, technology, and social good. He applies the skills and tools of creative problem solving, visual thinking, and information design to challenges ranging from corporate strategy development and change management to learning experiences and visual stories. He has taught design thinking at NYU Wagner Graduate School of Public Service and information visualization at Parsons School of Design.Michael received a BA in Art and Graphic Design with honors from Moravian College.
Sheila Pontis is an information designer, researcher, educator and practitioner working at the intersection of information design, cognitive science, and field research.
She has a deep interest in understanding people and creating solutions to address their needs and behaviors. Sheila studied Graphic Design at the University of Buenos Aires, and went on to specialize in Information Design receiving two Master’s degrees from the University of Barcelona, and a PhD from the University of the Arts London. As research associate at University College London, she worked on the development of sensemaking and visual analytics tools to help intelligence analysts improve their work. Her research has been published in numerous peer-reviewed journals, and she is the author of Making Sense of Field Research: A Practical Guide for Information Designers (2018), published by Routledge. As a professional information designer, Sheila has produced work for diverse industries and organizations in the United States, South America and Europe including clients like Pfizer (US, Europe), Transport for London (UK), NHS (UK), Elsevier (UK, Spain), and Unilever (South America).
She has extensive experience delivering workshops for professionals, and almost 20 years teaching in higher education, having taught at several universities in Argentina, Spain, the UK and the US. In 2015, she joined Princeton University, where she teaches creativity, information design and design thinking. Her courses help bring information design closer to science, and other disciplines. Sheila is also partner at Sense Information Design, a New York-area design consultancy.
Keith Tam is an information designer, typographer, researcher, teacher and academic leader.
He has over 16 years of experience in design education (12 of which in management roles), working in culturally diverse environments in Canada, Hong Kong and the UK. He served as head of the Communication Design discipline at the Hong Kong Polytechnic University for seven years. More recently, he was Associate Professor in Information Design at the Department of Typography & Graphic Communication at the University of Reading, where he directed the MA Information Design and MA Creative Enterprise programmes and served as director of taught postgraduate studies in the School of Arts and Communication Design. In his current role as Head of Department of Communication Design at the Hong Kong Design Institute, he is responsible for the academic development of three professional tertiary programmes: Advertising Design, Illustration, and Visual Communication. He also manages two UK-based collaborative degree programmes. He has recently founded the Centre for Communication Design at HKDI, an education, applied research and external engagement unit. His research and pedagogical focus is on the interrelationship between typography and information design and how they shape communication experiences regardless of media. His work particularly focuses on typographic structures, complex information systems, multilingual issues and wayfinding.