PONTIFICAL CATHOLIC UNIV OF RIO DE JANEIRO, PUC-RIO, GRADUATE PROGRAM IN DESIGN
Rio de Janeiro, Brazil
Associate professor and researcher
PLAIN – Plain Language International Board Member
International Ergonomics Association – Visual Ergonomics Technical Committee
What is the motivation to work in information design?
I’ve been working with Human Factors and Ergonomics for over 20 years now, primarily focusing on pictograms — specifically, how people understand them and how well they suit different user groups. I realized the fundamental role of information design to create better and more inclusive solutions. And in the latest years, with all the buzz around plain language and the challenge of aligning text and visuals, I’ve felt even more motivated to contribute to this field. I believe I have something valuable to add.
What are you working on at the moment?
I´ve been studying the role of information design and its relation to the latest ISO. The Document design pattern library, a proposal by IIID in support of ISO 24495: Plain Language, also presents an opportunity to apply some of the knowledge gained.
What is a project you consider a great example of information design?
There are so many amazing projects out there, but I’d say anything by Professor Rob Waller is always inspiring. And of course, Karen Schriver’s book on document design! Both have really shaped the way I think about this field.
What is your dream project?
I’d love to be part of a multidisciplinary team working on guides, manuals, or leaflets that combine information design and plain language. The goal? To help Brazilian citizens better understand their rights and feel empowered to make informed decisions.