Faculty
Core Team
Giuseppe Attoma Pepe Principal, Attoma SARL, Paris, F
Veronika Egger Principal, is-design GmbH, Wien/Vienna, A; Board Member and Deputy Director of the International Institute for Information Design (IIID), Wien/Vienna, A
Toshimitsu Sadamura Executive director, Japan Sign Design Association; Director, Asia Townscape Design Society; President,
GA-TAP. inc., Fukuoka-city and Tokyo, J
Peter Simlinger, Director, International Institute for Information Design (IIID), Wien/Vienna, A and Simlinger Informations-Design GmbH, Wien/Vienna, A
Prof. Markus Wintersberger, FH St. Poelten University of Applied Sciences, A
Prof. Oliver Wrede, University of Applied Sciences Aachen, D
Contributing Lecturers
John Austin, Founder and Managing Consultant of Austin Analytics Ltd., Cambridge, GB
Erel Avineri, Reader in Travel Behaviour at the Centre for Transport & Society, School of the Built and Natural Environment, University of the West of England, Bristol, GB
Stefan Egger, Information designer, Wien/Vienna, A
Bent Flyen, Consultant on real time information, Empatix AS, Oslo, N
David Gibson, Principal, 212/Harakawa Inc. DBA, author of The Wayfinding Handbook: Information Design for Public Places, New York, NY, USA
Prof. Regina Henze, Professor for communication design
(environmental + exhibition design, themed environments,
Braunschweig University of Art, D
Ralf Herrmann, Partner/Founder, Seite7 Designagentur, Jena; Founder, FDI fonts.info digital type font foundry, Jena; Founder, Online community Typografie.info, Jena; Publisher/administrator, TypoJournal, Jena, D
Georgios Ioannidis, Director of IN2 search interfaces development ltd., Bremen, D; Lecturer, University of Applied Sciences in Bremen, D
Yateendra Joshi, Senior Fellow, World Institute of Sustainable Energy, Pune, IND
Michael Kieslinger, Founder and managing partner, Fluidtime Data Services GmbH, Wien/Vienna, A
Birgitte Lomholt-Woolridge, Marketing Manager, Rejseplanen A/S,
Valby, DK
David Sless, CEO Communication Research Institute, Melbourne, AUS; Visiting Professor of Information Design in the Design Institute at Coventry University, GB
Aldo Tolino, FH St. Poelten University of Applied Sciences, A
Karel van der Waarde Avans University of Applied Sciences, Breda, NL, Van der Waarde Design Research, Elewijt, B
Leonard Verhoef, Founder, Human Efficiency, Utrecht, NL
Jenny Waller, Editorial Associate of the Information Design Journal (IDJ), Reading, GB
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Information Material |
Course Description
Curriculum
Application Form
FHSTP Website
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Giuseppe Attoma Pepe
Principal, Attoma SARL, Paris, F
Born in Genoa, Italy in 1957. Following studies in Communication Science and Architecture, he dedicated himself to the practice of design, eventually specializing in information design and interaction design. He founded his agency in Paris in 1997, working on projects for most of the important players of France's transportation and mobility sector (RATP, SNCF, Groupe Keolis, STIF, etc.) as well as a number of major industrial actors (EDF, Orange, Groupe Thales, etc.). He is a Board Member of IIID and member of the editorial board of IDJ / Information Design Journal, published by John Benjamins, Amsterdam.
Giuseppe Attoma Pepe regularly contributes to expert or academic events, in France or abroad. He is a frequent speaker at IIID Vision Plus symposia and IIID Expert Fora Traffic & Transport Information Systems. Among his presentations were: "On-board dynamic information systems for public transport" (2007), "Infoconnectivity: A Multi-modal Trip to Babel: Methodological approaches: from information design to service design" (2008), "750,000 travellers a day - or - how to fit lots of busy people in the same space" (2009) and "Real Time Information as a Shared Continuum for Clients and Information Agents" (2010). Since 2007, Giuseppe Attoma Pepe has been involved in the Corporate Research seminar "Mobility and Cognition", initiated by the RATP with the aim to gather scientists, transports planners and designers in a unique knowledge and good practices exchange programme.
In partnership with Chronos, a consulting firm directed by the French sociologist Bruno Marzloff, he runs the program "Auto-Mobilités" (2008-2009). This prospective think-tank brings together a number of large corporations and institutions (SNCF, RATP, PSA, Renault, French Transportation and Environment Department, Union des Transports Publics and Ferroviaires, etc.) to discuss innovative strategies of travel and mobility that have been introduced through personal initiative.
In January 2009, the architectural firm Berger & Anziutti entrusted him with the design of the master guidelines of traveler information and the way-finding sign system of the restructuring of Châtelet-Les Halles, the biggest multimodal public transport hub in Europe, managed by RATP.
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John Austin
Founder and Managing Consultant of Austin Analytics Ltd., Cambridge, GB
John Austin is a transport industry and sustainable travel expert and analyst, with particular expertise in passenger transport. While based in the UK he has extensive knowledge and understanding of the transport industry and sustainable transport developments worldwide. He has a multi-disciplinary background in the local authority sector, commercial public transport planning and operations, and information and telecoms strategy. These give him a wide understanding of the issues affecting transport project development - practical, political, financial, and technological.
He has particular interests in the provision of travel information (and particularly through ITS), in interchange, travel planning, development of sustainable modes of travel, and in workable business models for delivery of quality transport schemes. He has a strong interest in the application of technology to deliver opportunities to service and network operators and benefits to users.
John was one of the first to recognise the potential of the Internet for the public transport industry and its customers, initiating the then groundbreaking ‘UK Public Transport Information’ website in 1996. He has recently been developing considerable expertise in the use of social networking to promote public transport. He has worked throughout Europe, and in Australasia and Asia, and was the UK partner in the recently-completed three-year European PROCEED project to produce Best Practice Guidance for the provision of bus services in small and medium-size cities. He was also the UK player in the INFOPOLIS 2 European IS directorate project which produced guidelines for human-computer interfaces for travel information systems.
His presentation at the 2011 IIID Traffic&Transport Expert Forum is titled "Use of Facebook and Twitter by public transportation operators and authorities in a time of crisis: experience from the UK and Ireland.
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 Erel Avineri
Reader in Travel Behaviour at the Centre for Transport & Society, School of the Built and Natural Environment, University of the West of England, Bristol, GB
Erel Avineri is Reader in Travel Behaviour at the Centre for Transport & Society, School of the Built and Natural Environment and Technology, University of the West of England, Bristol, Great Britain. Hr received his degrees in Industrial Engineering and Management (B.Sc.) and Transportation Sciences (M.Sc., Ph.D.) from the Technion - Israel Institute of Technology. He has been a Post-Doctoral research fellow at the Ben-Gurion University of the Negev (Israel). He has been a member of CTS since 2004.
Dr Avineri is exploring what influences travel behaviour and road safety behaviour, how to predict it, and how to design measures to change travel behaviour. Through the use of different observation, modelling and analysis approaches, Erel explores issues such as travellers’ bounded rationality, the effect of feedback mechanism on travellers' decision-making, and the social interactions between travellers. In his research Erel developed and tested choice models that capture travellers’ bounded rationality. He explores the use of ‘nudges’ to help individuals to highlight the better choices for them - without restricting their freedom of choice.
Erel has been a project manager and a consultant to more than 50 leading companies and government agencies in the areas of transport modelling, logistics and operations management. He started his research career developing a “fuzzy” expert system, supporting the decisions of transport projects evaluation, ranking and appraisal.
Erel's teaching activities have included lecturing on several engineering and business management programs, as well as managing and lecturing in short courses and workshops. He was awarded (several times) teaching excellence awards. His current teaching responsibilities include module leading the postgraduate modules "Changing Travel Behaviour" and "Transport Economics and Appraisal” and lecturing in various transport planning modules.
He delivered over 100 presentations at conferences, including several invited presentations in UK and abroad. Among the most recent ones was the key note presentation at the 4th IIID Expert Forum Traffic & Transport Information Systems, 2009, Vienna, to which he contributed "Applying ‘Choice Architecture’ in the design of Travel Information Systems".
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 Stefan Egger
Information designer, Wien/Vienna, A
Stefan Egger is an information designer with many years of experience in the development of wayshowing systems in Germany and Austria.
He was/is responsible for the technical coordination and scientific participation in several R&D projects undertaken by the International Institute for Information Design (IIID), e.g. Work Package 2 "Implementation scenarios and concepts towards self-explaining road environments" of "SOMS / Substituting/Optimizing (variable) Message Signs for the Trans-European Road Network" (merged with IN-SAFETY "Infrastructure and Safety") and, currently, to two FP7 collaborative projects, namely “SAFEWAY2SCHOOL / Integrated system for safe transportation of children to school“, coordinated by VTI Statens vaeg och transportforskningsinstitut, Sweden, and "IC-IC / Enhancing interconnectivity of short and long distance transport networks through passenger-focused interlinked information-connectivity", coordinated by IIID.
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 Veronika Egger
Principal, is-design GmbH, Wien/Vienna, A; Board Member and Deputy Director of the International Institute for Information Design (IIID), Wien/Vienna, A
As an information designer Veronika has always focused on comprehension and usability of information, for example at Philips Design in Vienna, where she established and led an interdisciplinary „User Interface Group“ who developed and tested easy to use usability concepts.
Her own company – is-design GmbH – was founded in 1997 with two focal areas: the development and design of information leaflets that come with medicines and orientation systems in the built environment. Usability testing and evaluation as well as an “inclusive design” approach are fundamental to all her projects. She combines her experience in information design, product design, user interface design and accessibility to support clients in creating pleasant, accessible and usable environments.
Veronika has given numerous presentations on inclusive information design at international conferences, symposia and seminars. She has been guest lecturer at the Technical University Vienna School of Architecture and Institute for Design and Assessment of Technology, at the Sigmund Freud University Vienna and at the Danube University Krems, and is listed consultant to the Austrian pharmaceutical industry organisations PHARMIG and IGEPHA.
She is a Life Fellow of the Communication Research Institute in Melbourne, Australia, and co-founder of the Austrian “design for all“ organization.
www.is-design.at www.designforall.at
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 Bent Flyen
Consultant on real time information, Empatix AS, Oslo, N
Until Bent Flyen became CEO of Empatix AS he was responsible for Trafikanten AS's mobile applications and publishing system. He has a background from Opera Software where he worked on delivering mobile browsers to Nokia, Motorola, Sony-Ericsson and Kyocera. His main interest is combing location real-time information and deviations spanning several locations and time zones. Trafikanten now provides this information in applications for the iPhone-, Android-, Windows Mobile/ Phone- and JAVA-platform.
Bent Flyen has been a speaker at the 5th IIID Expert Forum Traffic & Transport Information Systems, Vienna, to which he contributed a presentation "The winter of 2010 in Oslo: Coordinating Real Time and Deviation Information in a Multimodal Transport System".
http://no.linkedin.com/in/bflyen http://bent.flyen.no/about
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 David Gibson
Principal, 212/Harakawa Inc. DBA, author of 'The Wayfinding Handbook: Information Design for Public Places', New York, NY, USA
As founding partner of Two Twelve, a graphic design firm based in New York City, David Gibson leverages the power of design to transform peoples' experience of public space. With sensitivity to context and a talent for consensus-building, he leads comprehensive wayfinding strategy and signage programs for leading institutions and organizations around the country.
Gibson is author of "The Wayfinding Handbook: Information Design for Public Places", published by Princeton Architectural Press in 2009. He gives workshops and lectures on wayfinding design around the world including London’s Victoria and Albert Museum; Hungarian University of Fine Arts; the Fashion Institute of Technology, New York; the Izmir University of Economics, Turkey; International Institute of Information Design, Vienna; and American University of Kuwait.
Gibson studied architecture at Cornell University, attended the Nova Scotia College of Art and Design, and received a Master of Fine Arts in graphic design from Yale University. He is a past president and board member of the Society for Environmental Graphic Design (SEGD) and a past board member of AIGA, the professional association for design. In 2009 he was named Fellow of SEGD and in 2011, Chair of SEGD’s Past Presidents Council.
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 Prof. Regina Henze
Professor for communication design (environmental + exhibition design, themed environments, Braunschweig University of Art, D
Regina Henze has diplomas in product design / graphic design and education. She is Professor at HBK-Braunschweig for communication design (environmental + exhibition design, themed environments - focus on science communication), founder of echo GbR - a design studio for exhibitions and themed environments and Regina Henze Visual Communication, a design studio for corporate identity, corporate design and visualisation of scientific / technical content.
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 Ralf Herrmann
Partner/Founder, Seite7 Designagentur, Jena; Founder, FDI fonts.info digital type font foundry, Jena; Founder, Online community Typografie.info, Jena; Publisher/administrator, TypoJournal, Jena, D
Ralf Herrmann studied graphic design at the Bauhaus University Weimar and is the author of several typography books and founded the type foundry fonts.info and the typographic online community Typografie.info. Since 2009 he has published the German typography print magazine TypoJournal. Currently Ralf Herrmann is doing his PhD at the University of Applied Arts in Vienna. In his dissertation he will research the implications of cognitive map research applied to the design of maps and wayfinding systems.
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Georgios Ioannidis
Director of IN2 search interfaces development ltd., Bremen, D; Lecturer, University of Applied Sciences in Bremen, D
Georgios Ioannidis holds a Master of Science (MSEE) and a doctoral degree (PhD) in Electrical Engineering and Computer Science from the National Technical University of Athens, the leading university in engineering sciences of Greece. During his PhD he has been awarded a European Commission grant to pursue research in Germany and he gained his doctorate in co-operation with University Heidelberg. He additionally holds a Master of Business Administration (MBA) where the main focus of his work was on innovation management. Since 1999 he runs also a consulting business on innovation management and new product development. After several positions in academia among others as the managing director of the image and video analysis group at the Center for Computing Technologies in Bremen, he founded IN2 in 2005 and is since then its director.
Georgios Ioannidis teaches “Accessible Information Processing” and “Human-Computer-Interaction” at the University of Applied Sciences in Bremen with the aim to motivate students to incorporate accessibility as an integral design component in the production of rich media and in complex information structures. He has initiated, participated and managed several European research projects since 1993 in the area of multimedia content management and accessibility. With over 35 published papers in the above fields, he acts regularly as a programme committee member in international conferences and workshops (e.g. International Conference on Computers Helping People, ACM Multimedia Information Retrieval, etc.). He serves as a reviewer of business plan competitions, as an evaluator and reviewer of national and international collaborative research projects.
Recently IN2, represented by Georgios Ioannidis, became a consortium member of the IIID co-ordinated EU-Project "IC-IC / Enhancing interconnectivity through infoconnectivity".
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 Yateendra Joshi
Senior Fellow, World Institute of Sustainable Energy, Pune, IND
Yatenndra Joshi has been employed at the World Institute of Sustainable Engery (WISE) since May 2005. He handles all editorial and publishing responsibilities related to books and published reports. As a member, editing office, Atomium Culture (based in Brussels), he edits articles that report the most innovative and current research from selected European universities as well as editing research papers, teaching communication skills to researchers and postgraduate students, and writing on a freelance basis. Previous work at TERI (The Energy and Resources Institute, New Delhi) included conceiving, developing, and implementing a 1-semester course on communication skills for master’s and doctoral students of TERI University, New Delhi, and conducting the course for four years. The overall quality of teaching was consistently rated highly (more than 85 of the nearly 100 students rated it 5 on a scale of 1: poor to 5: outstanding). Many of the publications that Yateendra Joshi designed for TERI were commented upon by such leading professionals as Rich Hendel (author of On Book Design), John Trevitt (former Director, Design and Art, Cambridge University Press), Jan White (author of Editing by Design, Mastering Graphics, and Great Pages), James Hartley (author of Designing Instructional Text), and staff of the Document Design Center, Washington, DC.
He was a Visiting Editorial Fellow in April 1993 at the World Resources Institute, Washington, DC, as part of the team that produced World Resources 1994/95: a guide to the global environment and was one of the only 50 participants from the developing world who were trained intensively for 14 weeks at the International Rice Research Institute, Manila, by the then Editor-in-Chief of the University of Toronto Press, Mr Ian Montagnes.
Yatenndra Joshi is an Associate Fellow, Communication Research Institute (Melbourne, Australia) a member of the European Association of Science Editors and an Editorial Board member of the IDJ (Information Design Journal), published by John Benjamins, Amsterdam.
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 Michael Kieslinger
Founder and managing partner, Fluidtime Data Services GmbH, Wien/Vienna, A
Michael Kieslinger is the founder and managing partner of the design and software company Fluidtime based in Vienna. He studied interaction design at the Royal College of Art in London, UK and computer music and electronic media at the University of Music and Applied Arts in Vienna. From 1994 to 1998 he was research assistant at the Royal Institute of Technology, where he worked on human-computer music interaction. From 2001 till 2004 he was associate professor at the Interaction Design Institute Ivrea in Italy, where he was responsible for the service-design program and research. Michael Kieslinger has several years of experience in the conception, design and development of multinational industrial and research projects. The work of Fluidtime has won several prizes including a Special Mention from the Jury of the Austrian National Awards Multimedia 2000 for the „wiewohin“ traffic information service.
Michael Kieslinger has been a speaker at many international conferences like the O’Reilley ETECH in San Diego and the Doors of Perception in India and the Netherlands. In 2009 he contributed to the 4th IIID Expert Forum Traffic & Transport Information Systems, Vienna, with a much applauded presentation "Beyond the time-table / Best practice examples for new generation passenger information-services".
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 Birgitte Lomholt-Woolridge
Marketing Manager, Rejseplanen A/S, Valby, DK
Birgitte Woolridge has worked with Rejseplanen for several years. Her main responsibilities are marketing & PR, as well as contributing to various Rejseplanen development projects. In 2010 she enriched the 4th IIID Expert Forum Traffic & Transport Information Systems, Vienna, with a presentation "Challenges of implementing and communicating real time and realistic travel time information to the end user". The evaluation results based on the questionnaires participants were asked to fill out showed that it scored best of all the delivered presentations.
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 Toshimitsu Sadamura
Executive director, Japan Sign Design Association; Director, Asia Townscape Design Society; President, GA-TAP. inc., Fukuoka-city and Tokyo, J
Toshimitsu Sadamura graduated from Kyushu Institute of Design (Visual Communication Design Department). In 1975 he joined GA-TAP, Inc of which he became president in 2001. His focus areas include: Environmental design, communication design, universal design. Among the many projects he carried out were the Fukuoka City (underground) Nanakuma Line (total design project), the total design of JR Kyushu Kagoshima central station, the sign plans and universal design of JR Kyushu Hakata and JR West Hakata Stations, the environmental design of the Pediatric Medicine Center, Kyushu University Hospital, the Hakata Riverain sign plan and environmental coordination and the the universal design of Fukuoka bank (135 branches).
He has written a number of books and thesis's and has been honoured by the the Japanese Cabinet Office for rendered distinguished service of barrier-free promotion, the Japan Sign Design Association Minister of Economy, Trade and Industry Award, the GOOD DESIGN Award -UNIVERSAL DESIGN Award, the Illuminating Engineering Institute of Japan Award, the Association of Railway Architects Award and the Fukuoka Prefecture architectural and cultural Award.
Toshimitsu Sadamura's is professional affiliations include: Executive director of Japan Sign Design Association; Vice-chairperson of NPO FUKUOKA DESIGN LEAGUE; Committee Consultant of the Foundation for Promoting Personal Mobility and Ecological Transportation;Part-time instructor of Yamaguchi University (department of engineering); Member of Japan Sign Design Association; Member of Japan Design Association and Director of Asia Townscape Design Society.
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 Peter Simlinger
Director, International Institute for Information Design (IIID), Wien/Vienna, A and Simlinger Informations-Design GmbH, Wien/Vienna, A
Peter Simlinger graduated in architecture from the University of Technology Wien/Vienna. Along postgraduate studies at the Bartlett School of Architecture, University College, London, he changed his main interest to corporate identity and wayshowing systems. Back in Vienna, he founded his business - which is now Simlinger Informations-Design GmbH.
Work done by Peter Simlinger for Austrian Railways was honoured by a "Brunel Award for Outstanding Visual Design in Public Railway Transportation". The signage system devised by Peter Simlinger for the Vienna International Airport repeatedly gets top evaluation scores in the "Finding your way" category. The project allowed for implementing public information symbols developed under Peter Simlinger's chairmanship of relevant ISO and National Standards committees. Other projects realized comprise orientation systems for hospitals, office/science parks and recreation grounds as well as customer information for Austria's largest bank.
Having been President of "GDA Graphik-Design Austria" (now "DA Design Austria") Peter Simlinger became instrumental in founding the International Institute for Information Design (IIID) in 1986. Since then, in close co-operation with its members, IIID organized 13 international symposia "Vision Plus" in Austria, Japan, Great Britain, France and the USA, several summer academies in Austria, Italy, Japan, the USA and the Cape Verde islands and many more international conferences, workshops and expert fora on manual design, knowledge presentation, financial information and traffic & transport information systems. The latter are organized annually and have become the world's leading event in the field.
Research undertaken by IIID under Peter Simlinger's direction has a focus on curriculum development, traffic & transport information, intellectual property protection, safety & security, and sustainable tourism. Most recent R&D projects Peter Simlinger is responsible for include
- "SOMS / Substituting/Optimizing (variable) Message Signs for the Trans European Road Network", merged with "IN-SAFETY / Infrastructure and safety" (project under the 6th EU Framework Programme)
- Activities 1.3 "Benchmarking and SOA database" and Work Package 5 with leading Activity 5.5 "Surrounding traffic info and warning" of "Safeway2school / Integrated system for safe transportation of children to school" (project the 7th EU Framework Programme) and
- "IC-IC / Enhancing interconnectivity of short and long distance transport networks through passenger-focused interlinked information-connectivity" (project under the 7th EU Framework Programme).
Details of these projects: http://www.iiid.net/Projects.aspx.
On national level contributing as director of Simlinger Informations-Design GmbH to "MIP / Mobile Information Point", a project within the program line "Ways2go / Innovation and Technology for Evolving Mobility Needs".
Peter Simlinger led a team of experts who developed a Batchelor degree information design program for FH Joanneum, Graz, which is now in its 12th year. From 2003 he coordinated a 2007 concluded project within the EU/US Cooperation Programme in Higher Education and Vocational Education and Training, carried by three European and three American universities. For details see "idX information design exchange / What information designers know and can do / "Development of International Core Competencies and Student and Faculty Exchange in Information Design": http://www.iiid.net/Projects.aspx). In 2009 Peter Simlinger took on responsibilities as General Editor of the Information Design Journal (IDJ), the only double blind peer reviewed journal of its kind, published by John Benjamins in Amsterdam:
http://www.benjamins.com/cgi-bin/t_seriesview.cgi?series=Idj
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 Prof. David Sless
CEO Communication Research Institute, Melbourne, AUS; Visiting Professor of Information Design in the Design Institute at Coventry University, GB
Professor David Sless is CEO of the Communication Research Institute, Melbourne, Australia, and Visiting Professor of Information Design in the Design Institute at Coventry University.
In 1985 he was invited to set up the Communication Research Institute, a not-for-profit body that undertakes research and provides information design services to over 200 large organizations in government and industry.
David is a frequently invited keynote speaker at international conferences (e.g. he spoke at 11 of 13 IIID Vision Plus symposia in Austria, France and the USA), and is the author of over 200 publications.
David Sless is one of the editors of IDJ (Information Design Journal) published by John Benjamins, Amsterdam.
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 DI (FH) Mag. Dr. Aldo Tolino
FH St. Poelten University of Applied Sciences, A
Aldo Tolino is a Lecturer at the FH St. Poelten University of Applied Sciences and a Professor at the Federal Research Institute for Graphic Arts and Media in Vienna, Austria. He received his P.h.D in Game Studies from the University of Applied Arts in Vienna. His research focus is on games, game-studies, media art, (media) philosophy, communication theory, systems theory, graphic design, and visual communication.
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 Leonard Verhoef
Founder, Human Efficiency, Utrecht, NL
Dr. Leonard Verhoef started his career as a cognitive psychologist investigating the development of human thinking. Now he is a psychological designer of ultimate cognitive psychology based interfaces for complex systems people use to perform cognitive tasks. As a psychologist he was involved in the development of information systems of all sorts (electronic mail, traffic control, process control, public transport, public information, software design, web). He also investigated how to apply psychological knowledge in the design process (master thesis: "Why designers can't understand their users, development of a systematic approach using cognitive psychology). Now he is working on “How to unenslave Windows users” and "How to organise our lives in a technical future".
Leonard Verhoef contributed to IIID Vision Plus 13 "DD4D / Data Designed for Decisions", Paris, 2009, with a presentation "From Putting Data in Statistics to Controlling Conclusions – Decision Making With Your Eyes Only" and to the 2nd IIID Expert Forum Traffic & Transport Information Systems, Wien/Vienna, 2007, with a presentation on "Ticket vending machine interfaces, from buttons for fingers towards graphics for brains".
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 Karel van der Waarde
Avans University of Applied Sciences, Breda, NL, Van der Waarde Design Research, Elewijt, B
Karel van der Waarde studied graphic design in the Netherlands (The Design Academy, Eindhoven) and in the UK (De Montfort University, Leicester and the University of Reading). He received his doctorate in 1994 for a dissertation entitled: ‘An investigation into the suitability of the graphic presentation of patient package inserts’.
In 1995, he started a design - research consultancy in Belgium specializing in the testing of information design. His company develops patient information leaflets, instructions, forms, protocols, and the visualization of data and processes. Most of the projects are related to information about medicines for patients, doctors and pharmacists. Typical products are information for patients (Bayer Pharmaceuticals, GSK, Proctor & Gamble, Novo Nordisk, Genzyme, Millennium Pharmaceuticals, Omnicare, Janssen Pharmaceuticals, Tibotec, Voisin, ...), and information for doctors and pharmacists (Ministry of Health, Brussel; RIZIV, Brussel; BCFI, Gent).
Avans University of Applied Sciences (Breda, The Netherlands) has appointed him as scholar in Visual Rhetoric in 2006. This research post investigates the development and use of visual communication with a longer term aim to support the relations between practice, research and education. The research focuses in the next three years on the criteria that are used by different groups of people to evaluate and assess graphic design. The framework of this investigation is provided by the relations between ‘visual argumentation’ and ‘graphic design’. This describes graphic design as three different kinds of argument-types: ‘visual logic’, ‘visual rhetoric’ and ‘visual dialectics’.
Karel van der Waarde frequently publishes and lectures about visual information. Publications have appeared in Dutch, Polish, Japanese, English, Spanish and Portuguese. He is moderator of the InfoDesign and InfoDesign-Cafe discussion lists.
Van der Waarde is a life-Fellow of the Communications Research Institute (Melbourne, Australia), a board member of International Institute for Information Design (IIID, Vienna, Austria) and editorial board member of Information Design Journal, Iridescent, the Poster and Visible Language.
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 Jenny Waller
Editorial Associate of the Information Design Journal (IDJ), Reading, UK
Jenny Waller is currently a part-time PhD student at the University of Reading researching the paradigms of art education. She was previously a principal lecturer and Head of Information Design at Coventry University and worked for many years as a consultant and communications consultant. She has an MBA from the Cranfield School of Management and is also the Editorial Associate for the Information Design Journal.
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 Prof. Mag. Markus Wintersberger
FH St. Poelten University of Applied Science, A
Born 1968 in Krems, Lower Austria. 1987 - 1995 studies at the University of Applied Arts in Vienna under Prof. Bernhard Leitner. Since 1995 he has been working as a freelance artist and he also has been teaching at various Austrian universities. Lecturer at the University of Applied Arts Vienna, Institute for Media Art from 1996 - 2005. Head of Media Technology at the University of Applied Sciences St. Pölten, 1999 - 2001. Lecturer at the University of Applied Arts Vienna, Institute for Art and Communication Practices, 2005 - 2008. Lecturer at the University of Fine Arts Vienna, Institute for Arts Education, 2006 - 2008. Lecturer and FH Professor for Experimental Media Production at the University of Applied Sciences St. Pölten since 2006.
In 2004 Markus Wintersberger founded the Media Arts label medienwerkstatt006, based in Vienna and Lower Austria, which received a Grant of Recognition Award for Media Arts in 2009 by the Province of Lower Austria.
Intensive research and aesthetic use of media production mechanisms, both hardware and software. Questioning reality of current assumptions, this from the perspective of an artistic research horizon. Intensive cooperation and engagement with artistic fields such as theater, dance, drama, contemporary music, opera, multimedia, internet, architecture, photography, video, drawing, sculpture, design and graphics. Research, design and implementation of "new" artistic styles in various areas in and outside of pre-institutional spaces such as music theaters, museums, galleries, cinemas, religious places and public spaces.
www.medienwerkstatt006.at / www.granat06.com / www.intermediumorfeus07.com /
www.dieandereseite.eu / www.kindlyalien.eu
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 Prof. Oliver Wrede
University of Applied Sciences Aachen, D
Oliver Wrede works as a designer and design consultant for interactive media, information design and corporate communication. Since 2000 he is Professor at the the Department of Design of the Aachen University of Applied Science where he teaches “Interactive Media, Audio-Visual Design and Information Architecture“. Professional activities include design consulting, graphic design, interaction design, interface design, web design, design writing and research as well as conceptual work and multimedia programming for projects of various scales. Oliver Wrede has also worked as the head of Concept & Design for Hobnox and taught at the Cologne University of Applied Science, Department of Computer Science.
Oliver Wrede contributed to IIID Vision Plus 1, Goetzis, Austria, 1995, with a presentation on "Hypermediales Arbeiten im Datennetz". Most recently he took on responsibilities as special interest editor of the "Hot topics in information design" section of the IDJ / Information Design Journal, published by John Benjamins, Amsterdam.
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