|
1. |
be able to think both innovatively
and systematically, |
|
2. |
be as well informed as is necessary
about the subject area they are working in, |
|
3. |
be knowledgeable about both the
communicative features of the components of visual
messages and their interrelationships, |
|
4. |
know the relevant customs, conventions,
standards, regulations and their underlying theories, |
|
5. |
be familiar with the technical requirements
of the communications media, specifically visual
ones, |
|
6. |
be familiar with human communication
capabilities with regard to perceiving, cognitive
processing and responding to information using all
senses, |
|
7. |
be able to consider the possible
benefits of the communicated information to the
users, |
|
8. |
be knowledgable about the creation
of pictures and text, static and animated, as well
as information other than visual, for the facilitation
of task related activities and how they can be balanced
to achieve optimal effects, |
|
9. |
be able to design information in
a formal interesting and attractive way to conjure
attention highly adequate to the communicative purpose
of the message, |
|
10. |
understand to make information and
information systems interactive in such a way that
adjustments governed by changing requirements can
be made, should this be desirable to safeguard the
continuing use of the information, |
|
11. |
be able to communicate effecively
in both their mother tongue and English, |
|
12. |
understand the capabilities of support
sciences - such as cognitive psychology, linguistics,
social and political sciences, computer science,
statistics - and be able to co-operate with specialists
to evaluate and improve the design of messages with
due regard of different cultural sensitivities of
the users, |
|
13. |
have a detailed knowledge of the
cost factors relating to the various design stages
and their implementation, |
|
14. |
render their services in a format
that corresponds both with the value they represent
to the clients and the conventions required by them, |
|
15. |
behave in a responsible manner with
regard to the needs of the target users and society
as a whole. |
