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What is Design?
Design is the identifying of a problem and the intellectual
creative effort of an originator, manifesting itself
in drawings or plans which include schemes and specifications.
What
is Information Design?
Information design is the defining, planning, and shaping
of the contents of a message and the environments it
is presented in with the intention of achieving particular
objectives in relation to the needs of users.
At this point of the development IIID is concerned with
the design of visual information but it could in the
future include the design of information other than
visual one.
The
qualities required of information designers
To design professionally information designers should
1. be able to think both innovatively and
systematically
2. be as well informed as is necessary about
the subject area they are working in
3. be knowledgeable about both the communicative
features of the components of visual messages
and their interrelationships
4. know the relevant customs, conventions,
standards, regulations and their underlying theories
5. be familiar with the technical requirements
of the communications media, specifically visual ones
6. be familiar with human communication
capabilities with regard to perceiving, cognitive
processing and responding
to information using all senses
7. be able to consider the possible benefits
of the communicated information to the users
8. be knowledgable about the creation of
pictures and text, static and animated, as well as
information other than
visual one for the facilitation of task related activities
and how they can be
balanced to achieve optimal
effects
9. be able to design information in a formal
interesting and attractive way to conjure attention
highly
adequate to the communicative
purpose of the message
10. understand to make information and information systems
interactive in such a way that
adjustments governed
by changing requirements can be made, should this be
desirable to
safeguard the continuing
use of the information
11. be able to communicate effecively in both their
mother tongue and English
12. understand the capabilities of support sciences
- such as cognitive psychology,
linguistics, social and
political sciences, computer science, statistics - and
be able to
co-operate with specialists
to evaluate and improve the design of messages with
due regard of
different cultural sensitivities
of the user
13. have a detailed knowledge of the cost factors relating
to the various design stages and their
implementation
14. render their services in a format that corresponds
both with the value they represent to the
clients and the conventions
required by them
15. behave in a responsible manner with regard to the
needs of the target users and society as a
whole.
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